Three Keys To Convert Your Instagram Followers Into Customers

Instagram is no longer just a mobile application for photos, it is much more than that, and the big brands know it. Some time ago, they made the leap to this platform and were already taking advantage of it by getting new customers to whom they had no access before. The good news is that this model can also be applied on a small scale and to help you get started, we propose three keys with which to convert your Instagram followers into customers and will help you to motivate your USA Instagram followers in many different ways.

In recent years Instagram has proven to be an effective platform for sellers; its image format with short descriptions is ideal for any business to promote its products. Believe us, if the big brands are on Instagram, it’s because it really helps them sell more, it’s that simple.

Instagram + Followers + Confidence = New Customers For Your Business.

What we show you below are proven techniques that the big brands apply daily to make their pompon Instagram. They encourage their followers to also participate in the promotion and thus generate the greatest possible impact.

Create Enthusiasm And Motivation With Contests

Instagram has become a very popular platform for photo contests. In addition, the use of tags on Instagram makes work much easier when it comes to tracking the contest.

The competitions encourage people to follow your profile; with this, you get their attention and motivate them to be part of your promotions. If you also motivate them with a succulent gift, your followers will speak well of you and recommend you to others.

Normally brands invent a new hashtag for each contest, asking their followers to include that hashtag in their photos if they want to participate. In this way, the brand can follow all the photos participating in the contest and choose its winner.

Brands like Sony are a great example of how to use photo contests on Instagram for their promotional campaigns. An example of their most successful contests was # Sonylove, in which to participate, they first asked people to follow their profile and then post photos with the #Sonylove tag of anything that represented love. Every day a person was rewarded with a $ 50 gift ticket for the Sony Store. In addition, the winners based on the most original, creative and best technical photo received products from Sony’s new merchandise.

Sony It is only one of the many brands that use this technique to get more followers on Instagram and increase the commitment of the followers with their brand.

Reward Your Followers With Promotional Codes

Another way to capture the attention of your followers and get them to return to your profile is by publishing photos with hidden promotional codes in the description or in the comments. It is a way to reward those followers who have taken the trouble to see the photos of your products and read the descriptions and comments.

It is a very effective method of making a “call to action” on Instagram since users who find the codes will be in need of spending them on any of your products. This generates a feeling of special treatment for your brand and has greater confidence with your followers, remember that trust is the last step before converting them into customers. In addition, this technique can bring you important benefits that would otherwise be impossible to achieve.

Big brands like TopShop are experts in this type of techniques and seeing the followers they have and the activity in their profile, and it is more than obvious that the promotion codes method works quite well.

Highlight your best customers.

Posting photos on Instagram of your customers while using some of your products is a great way to thank their trust in your brand. This is something that many companies are starting to do since on the one hand they have a good gesture towards the client of the photo, and on the other hand, that client will encourage their followers and friends to follow the profile of your brand.

Satisfied customers are the best defenders of your brand, so this technique is a great way to tell the story of your company from the point of view of someone outside it. Take it as if it were the testimonials section of your neocio’s website where customers recommend your products or services. Posting photos of real and satisfied customers on Instagram is the best testimony there can be to tell people that your products are worthwhile.

The airline Virgin America Airlines is a perfect example of how to display a brand experience through Instagram. This company frequently publishes photos of surprises given to its customers, for example; customers on board the plane before taking off or snapshots of their clients with the general director of the Virgin group Richard Branson.

This brand has achieved thanks to Instagram to associate its customers with a brand appearance different from that of any other airline, and this is a plus that makes its followers prefer to fly with them rather than with other airlines.

All these tips can be applied perfectly to your business and build trust with your brand. Without trust, it will be impossible for you to convert your Instagram followers into customers, so why not apply some of these tips yourself? Remember that if the big brands do it is an indication that it really works.

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